You Can’t Handle the Tru

Originally launched in 1991 as Court TV and focusing on seemingly endless live coverage of court trials, truTV as it was renamed in 2008 is an American cable channel owned by Turner Broadcasting System that, at the time, turned its focus to reality-based and investigation-based programming while keeping a morning block of trials… Now, having pivoted more times than Hakeem Olajuwon, truTV is focusing on “Way More Fun” programming, introducing four new comedy series and a slew of other humor- and reality-based programming. Billed as The New truTV, the channel has introduced a revised logo and new on-air package designed by New York, NY-based loyalkaspar with additional out of home advertising by Mullen.

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