Crop It Like It’s Hot

The golden arches make McDonald’s one of the most recognizable brands in the world. But with 36,000 locations, often visited by people driving on unfamiliar highways, those arches could make for a pretty functional bit of wayfinding design, too. In a new campaign, McDonald’s and the branding firm Cossette took over highway billboards near Toronto, cropping and abstracting the McDonald’s arches into a series of GPS-like cues–to turn right, turn left, or exit soon. Read more here.

The Monster Project

Elementary students draw monsters. Then artists from all over the world reimagine those monsters in their own unique styles. The Monster Project teaches children about the power of their imaginations and encourages them to pursue their creative potential. It shows them that their ideas are important and exposes them to the magic of art and collaboration. View the gallery here.